A new advertisement for The Boy Scouts of America is encouraging boys to "Be One With The Wild".
The ads show very young boys with fairly long beards.
It is really odd to look at. The Boy Scouts of America is a massive organization, with over 4.5 million members. Since being founded in 1910 more than 110 million Americans have been members of this all boy club.
The Boy Scouts' goal is to train youth in responsible citizenship, character development, and self-reliance through participation in a wide range of outdoor activities, educational programs, and, at older age levels, career-oriented programs in partnership with community organizations. For younger members, the Scout method is part of the program to inculcate typical Scouting values such as trustworthiness, good citizenship, and outdoors skills, through a variety of activities such as camping, aquatics, and hiking.
I'm still not sure what the big beards are all about.