Velco was invented by Swiss amateur mountaineer George de Mestral in 1948 after he returned from a walk in the woods with his dog. They arrived home covered in burrs and fascinated, Mestral looked at the burrs under the microscope. He was awed by what he saw. He then created a hook and loop system that we use all the time today. Thank goodness he didn't quit when people laughed at him for this idea!